Wild Type is developing cell cultured salmon, which the company debuted during a tasting in June 2019. Just over a pound of cell based salmon was produced for the tasting, which reportedly took three and a half weeks to grow and cost an estimated $200 for 1 small serving (a single spicy salmon sushi roll). Wild Type plans to start with the introduction of smaller quantities of minced salmon where the meat is mixed with sauce. From there, they are targeting lox for bagels, and eventually, salmon filets. The company is aiming to produce full slabs of lab-grown salmon at a competitive retail cost of $7 to $8 per pound.