The Strauss Group is an international food and beverage company with a vast portfolio of brands including their most famous brand, Sabra Hummus. In 2015, The Strauss Group founded the Kitchen FoodTech Hub, an incubator that provides capital investment and mentorship to start up companies addressing global food challenges.

The Kitchen invests in companies focusing on improved agricultural processes, supply chain technologies, efficient food processing, sensors for food safety and quality, prolonged shelf life and reduction of food spoilage, smart packaging, ingredients and products with new health benefits, improved nutritional profiles, reduction of environmental footprint and more. In 2019, The Kitchen announced a partnership with flavor company, Givaudan. The Kitchen partnership with Givaudan demonstrates potential collaboration that could improve upon the cell based meat value chain.